The problem with
BMA News Review was that they never did publish it. We then question why. Was it because the
BMA termed me a "
pain in the backside" which may well be true but they took my money for years then believed they could insult me behind my back. That's customer service for you. We can draw our own conclusions as to why it was never published.
From there, I progressed to local then national and international media.
I like the Sunday Mercury as a newspaper. They have always treated me extremely well. My favourite journalist of all time was Tom Wells and I owe him an awful lot. I have never really been fond of the rest of the media, turning down both Esther
Rantzen and a number of other high profile TV programmes
eg Panorama. The
Sunday Times was probably the longest piece I assisted with. Meeting the two reporters for the Sunday Times was surreal. They had gone undercover to investigate my concerns. Mark had been fishing around for the entire week. They met me in a hotel room somewhere near Stoke on Trent. Mark
Macaskill was probably the nicest. In retrospect, it was crazy meeting two men in a hotel room on my own. Jon though had problems with his ego much like many journalists of his ilk. He sneered as Jon did. The two journalists promised me a follow up but in the end they forgot their promises. That's what journalists do. Forget. Lois Rogers was though an interesting lady who spoke to me on the phone fascinated about the fact I was so transparent. It was though impossible to ensure that she understood the issues in play. The problem with journalists who are quite senior is that they have a view of their own. To challenge that view is often impossible. The next amusing meeting was with a journalist called Wendy for Panorama. I only remember her blank looks when I attempted to explain the importance of lack of equipment. I think the issue did not penetrate into her brain for some reason. Perhaps it was too much lipstick and eyeliner that day. She attempted to persuade me to carry a camera and do some undercover work for them. I refused this and told them to go find someone else as there were issues in patient confidentiality with any regulatory body that was not covered by public interest. Wendy of course thought she was more intelligent as did the rest of Panorama. A few years later,
I found they had persuaded a poor nurse to do the undercover camera work. She was rumoured to have been disciplined by her regulatory body. At least they attempted it. Here is an interview with
Margaret Haywood. My decision to go to the media was to raise awareness of the true extent of poor patient care and the impact of Labour policies. Policy needed to be improved and patient care needed to be at a much higher standard. The story was expanded to the Daily Mail and to many other newspapers and propagated as quite "
anti doctor". That was the journalist's interpretation of it. At the time, the journalists were obsessed with Harold
Shipman. They didn't want to feature a case of shortage of equipment, basic staff etc, they featured a
diamorphine spin. In the meantime, the
GMC took what the journalists said as "
my word" and was critical of me. What the
GMC did not do was read the documents I had sent them on this specific issue. Later I would discover that the
GMC had thought about reversing an investigation onto me. The evidence of this was found in
Professor Griffith's [ Director of Public Health] letter [Reference
EMP/199/
ZRA and
SMH/
FPD/2004/1056] to the General Medical Council [ in the response to the complaint against him]. His lawyers stated as follows [page 4]
"Our client was asked by the General Medical Council as to why the Complainant might have made these allegations and whether our client thought that the General Medical Council should proceed against the complainant [Rita Pal] for making what appeared to be accusations in an unprofessional manner"
Later they would go on to quoting the media spin until I told the
GMC that it might have been simpler for them to apply their minds to my documented concerns and actually read what was sent to them. Anyway, the
GMC is quite media
focussed. A tip for any complainant and this is learned from Penny
Mellor - if you want to get the
GMC to take your concerns seriously, spread it around the media [but this only applies if you are a relative]. If you are a doctor, the
GMC thinks about reversing the procedure on you. That's what they did to Dr Peter
Wilmshurst and to me.
The
GMC has a good relationship with the media. The media is quite reluctant to criticise them in any way or form. That's what you get with a good PR machine at the
GMC. It should also be noted that the
GMC has a file complete newspaper articles about me. I think they even have the local media articles. What I often wonder about is this - don't they have anything better to do in their lives.
In general there was a reluctance in the media to blame Labour policy but they wanted to use the story as a "
doctor bashing exercise" when that was not my intention. It was true that the doctors responsible for me where rather awful but that's a minority. The juniors and many other doctors were just trying to get on with their lives and work. There are bad apples but in the end most doctors try to do their best in quite oppressive circumstances.
It was for this reason, the media spun me into a target for doctors and it was also the reason for the vindictive frenzy on a doctors only web site that was not stopped by the company until a libel action was instigated and completed.
Gary Jones of the Mirror was particularly kind and featured short snippets. I was also on BBC Breakfast one morning progressing to Sky and Channel 4 News. The talk shows offers started but I became frustrated at the falsity of the media, and the manner in which my words had been twisted and the lack of concern for the series issues I wished to raise. At the time, to curb media attention, I threw my original mobile away and stopped responding to journalists. About that time, I started
http://www.nhsexposed.com That was about the year 2000. Through that website many of us helped patients, doctors and many other people. The project expanded and was voted by the Times in the top 50 Health Websites in 2006. I was pleased that the simple stories of average folk
ie the public was aired. That project was more rewarding than being the focus of media attention. It was also a far more constructive use of the knowledge I had gathered over the years.
The main aim really was to raise the concerns that were vital to improve patient care nationally. I also wanted the patients and relatives in Stoke on Trent to be aware of Ward 87. I suspect the fact that the local newspaper
ie the Sentinel blocked a lot of the story did not help in raising awareness. I suspect the biggest achievement through this was a
change of the DNR policy and instigation of a number of studies into involuntary euthanasia. The policy was issued 5/6 months after the Sunday Times article on the 2
nd April 2000. It made it compulsory to discuss
DNR notices with relatives. Anyhow, I think most people forget that I was the first doctor to raise the issue of
DNR and a number of other issues regarding the
NHS today. The Department of Health obliquely admitted to the policy review being due to concerns raised. Anyway, sometime ago, they kindly featured an article I had written
Doctors Playing God can be read here. The advert below is one I attempted to put into the Sentinel as my last effort to raise concerns in Stoke on Trent. Dave
Blackhurst [Sentinel] has persistently blocked this story for reasons only known to himself. I suspect he prefers to feature questionable complainants like the
Henshalls. Each to their own is all I say. If any relative wishes to blame any aspect of the media, I think the failure to raise concerns should fall directly on the Sentinel. It should also fall at Dave
Blackhurst's door.
I though have to say Penny
Mellor is definitely much better with dealing with the media. Possibly because she gives them the fictional sensation that I am not interested in. The fabulous
Jonathan Gornall refers to Penny
Mellor's "
soundbites". Jonathan though knows how bad I am at dealing with journalists. They make me impatient, their lack of research makes me impatient, their ability to use people and discard them annoys me and their ability to sensationalise stories irritates me. I suspect playing to the media's tune is a bit like selling yourself out. That is how I have always felt. If journalists treat me with respect then I provide them with the same courtesy back.
Penny
Mellor knows about selling herself out. She has a mutually symbiotic relationship with the media. She uses them, they use her. For some reason in her case, lies often become the truth by virtue of being printed in the media. Its though an interesting way of how she effectively harassed David
Southall in Stoke on Trent.
Anyway, as everyone can see, the local paper
ie the Sentinel blocked the advert. That was really the end of attempting to raise concerns with them.
The only people who lost out here were the Ward 87 patients and their relatives in Stoke on Trent. Their stories were not "soundbites" and they were not the focus of attention despite the suffering they experienced. That is of course how the world works in general. My advice to doctors - don't tango with the media.
FAO Debbie Robbinson
Dear Debbie
Thanks for speaking to me about the advert.
The ad should read
2001 Whistleblowing Report into
Ward 87 City General Hospital available
I would like a fairly largish ad that is obvious to the public.
Please email me regarding the prices etc. Also, I would be grateful if you could let me know whether the ad could run for a few weeks - I would need quotes for that.
Please do get back to me as soon as you can - email is the better way of communication as I am pretty bad at answering my mobile while I am working.
I appreciate your help.
Dr Rita Pal
Sent: Friday, February 10, 2006 5:25 PM
Subject: FW: Sentinel Advert
Dear Dr Pal
Thank you for your interest in advertising with Staffordshire Sentinel Newspapers Ltd.
However, we have had to seek advice due to the nature of the ad, and we are regrettably unable to accept
your request to advertise.
AdServices Team Leader
Staffordshire Sentinel Newspapers Ltd
Tel. 01782 602525 ext. 3070