Saturday, 31 January 2009

Wellsphere's Crooked Ways


Better Health has this to say about Wellsphere. Apparently, bloggers everywhere have been ripped off. James Landon had predicted this sometime ago.

Wellsphere did indeed approach me. As with most things I dislike, I normally accept the invitation but formulate the email in such a way as it frightens the opposition away. I suspect it simply pampers my sense of humour to be able to create a document that is extremely complementary but psychologically dissuading to anyone. I must have perfected the art by now.

James Landon and I decided that Rutledge was an opportunist who had not even read my blog but had just picked up an extract from Jobbing Doctor. We also decided that he was harvesting blogs everywhere for his own ends. It was therefore time to play and to test him!

I figured, even if he didn't run the first time I wrote a radical email, he would probably run the second time. I followed the Running Dogs of the Most Corrupt Policy. If in doubt, tell them you are a whistleblower and they will run a mile. This trick works on everyone I dislike. Of course, if he did accept me as a whistleblower etc, he would have been a decent guy and Wellsphere would have been a decent company. It takes a lot of decency for anyone to jump the hurdle of the baggage that comes with a whistleblower. That is often the acid test.

Geoff needed a test really to see what he was up to and what he was made of. It would have been easy of course to turn Geoff down on the first approach but I wanted to see if he had read my blog or whether he simply harvested the URL from Jobbing Doctor and decided to contact me.

In Geoff Rutledge's case, I told him that I was a whistleblower and I wrote anti government material :). I went on a bit. In fact, in my world, the best way to get doctors you hate away from you rapidly is just to give them the facts of the whistleblowing case and tell them that you are a pariah. I have perfected the art and it is a nice way of simply watching doctors run the other direction. James Landon and I decided that this would be the best approach for him to disappear into his wilderness and we tested our theory out. We decided that we didn't know what he was up to. If he was a decent guy, he would have been open minded about Ward 87. If he was an opportunist and actually wasn't interested in the content and had not read it initially , he would run.

Geoff Rutledge was incredibly predictable. I told him who I was [ covered it with more radical facts] and he never appeared again. Ward 87 therefore remained my copyright and essentially mine as it should be and actually I have no intention of ever giving it away to anyone.

Geoff is a Harvard man and it is really quite sad to see someone like this hoodwinking all his colleagues. But then, a lizard cannot often help themselves especially if they wallow in the same cesspit of opportunists. No doubt, Geoff is a rich man but he is also a selfish, conceited, inadequate human being. It gives me great pleasure to say this at this juncture. Not only is he a tosser but he is the worst that human kind could produce.

Please do note the effusive compliments he gives me. What a charmer eh - if I wasn't a good human assessor, anyone would fall for this crap.

Just wanted to tell Geoff - I got the last laugh here :). What a creep you are Geoff but we already knew that didn't we.

Here was his email to me.

From: Dr. Geoffrey Rutledge MD, PhD
To: rpal@btinternet.com
Sent: Thursday, November 06, 2008 8:32 PM
Subject: Invitation to be a featured Health Blogger on Wellsphere

Hi Dr. Rita,

I was searching online for the best health bloggers when I discovered your blog at http://ward87.blogspot.com/. I want to tell you I think your writing is great. My name is Dr. Geoff Rutledge, and I've taught and practiced Internal and Emergency Medicine for over 25 years at Harvard and Stanford medical schools. I'm also the Chief Medical Information Officer at Wellsphere (www.wellsphere.com), where we are building a network of the web’s leading health bloggers -- and I think you would be a great addition.

Wellsphere is a fast growing, next-generation online platform that is revolutionizing the way people find and share health and healthy living information and services. Our platform connects millions of users each month with the valuable insights and knowledge from health leaders and knowledgeable writers like you.

We recently launched a new series of health communities, and I would like to invite you to be a featured blogger in the Life as a Doc Community. By joining our network of over 1500 of leading health and healthy living bloggers, you will be in great company, and will benefit from exposure to the expanded audience of the Wellsphere community (now over 2 million visitors per month, and growing fast). When you join, we also will feature you on our very popular WellBlog (http://www.wellsphere.com/blog.s), with a link back to your blog.

We will republish the postings you’ve already written for you, and feature them not only on the community pages of the site, but also on our WellPages, where we give users a comprehensive view of expert information, news, videos, local resources, and member postings on topics you write about. Your profile page on the site will give you special status as a featured blogger on Wellsphere. If you are an active contributor, we also will feature your posts on our homepage at www.wellsphere.com.

By connecting to the Wellsphere platform, you will greatly expand the audience for your postings and attract additional readers to your blog. Also, your posts will link back to your blog, so you will benefit from Wellsphere's high ranking and large readership interested in your topic, which will give you more traffic, additional relevant audience, and a higher ranking for your blog.

If you would like to be a featured blogger on Wellsphere, just send me an email to Dr.Rutledge@wellsphere.com. You can see examples of our WellPages on our live site. For example, take a look at http://www.wellsphere.com/wellpage/diabetes



Good health,

Geoff



--

Geoffrey W. Rutledge MD, PhD

Chief Medical Information Officer

Wellsphere, Inc.

http://www.wellsphere.com


Related Links
Wellsphere Scandal
1800 Contributors
Wellsphere Blogger Scandal and the Aftermath.

0 comments: